X-Factor Digital Marketing
We Make Your Brand Famous
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You don't need to generate traffic, the traffic already exists. You simply need to direct the traffic. At X-Factor we use Big Data Partnerships and advanced analytics to find the best traffic sources in your industry. Then we create authority content that speaks to that audience and turns that traffic into raving fans of your company. We make you famous in your industry so that YOU are the first brand people think of when they are looking to buy. X-Factor helps you generate an endless supply of leads and sales. We will make you the rock star of your industry and give your brand that X-Factor...
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"When You Look Like A Celebrity Online, People Assume You Must Be An Expert In Your Field. You Gain Social Proof And An Endless Supply Of Leads. X-Factor Did This For Us!"
~ ELITE EVENTS ~
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WHO WE ARE
X-Factor Digital Marketing is an agency focused on lead generation across all of the digital platforms. Our Focus is on the 7 touch theory that states a customer must see your brand 7 different times before they buy. We achieve this by tracking the IP addresses of every person who touches your website or interacts with you on social media and hitting them from every digital angle to make you appear "famous" to that targeted market.
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WHO WE HELP
• Business owners to fill their sales pipeline.
• Personal Brands to create a viral presence.
• Sales managers to brand and sell their products.
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HOW WE HELP
We utilize all digital platforms to attract and engage your audience and turn them into customers and raving fans.
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ARE YOU A FIT?
Schedule a free strategy call today to see how we can help you increase your sales!
What Sets Us Apart
BIG DATA, VIRAL HACKING, AND THE TRUTH BEHIND WHY YOUR ADS DIDN'T WORK "LAST TIME"
Do you know what changed the game for FB? They were seen as a "college platform with very little real advertising benefit."
UNTIL they partnered with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai allowing them to connect brands with their target audience more effectively than had ever been seen before.
Facebook now how an impressive bit of data of their own but with the recent data breaches, Facebook was forced to cut its ties with these companies.
They still, however, allow you to use this valuable information. They just require that you make your partnerships separately.
At X-Factor, we understand how important Big Data is. Knowing which population of people has already purchased your type of product or service within the last year so that you can advertise to them can be the difference between winning or losing the game.
Instead of running ads that seem to go out into thin air, we make sure our data and analytics are on point to the proven most likely buyers before we even spend a dime.
No one person is talented at everything. That's why you need a team. Let us handle your Digital Marketing so you can focus on what you do best.
Click the Button Below to start your brands journey to Fame!...
VIRAL HACKING
"You do not need to generate traffic. The traffic is already there, you simply need to direct the traffic".
Many businesses are failing to see that old forms of advertising do not work anymore. Most of the shopping is now done online. Buyers are no longer spending their time where or how they used to, it is estimated that 80 percent of companies who have not moved to and mastered a digital strategy have gone out of business, including major brands.
We can see where the traffic is in your Niche by using advanced analytics tools and data. It allows us to see where your competitors are placing their ads and what results they are getting from them. We also research where the majority of your own traffic and sales are coming from and where the majority of your audience are spending their viewing hours. This allows us to simply direct the traffic that is already eager for your service or product right to your front door.
WHY YOUR ADS DIDN'T WORK "LAST TIME"
There are 2 problems with online advertising and we have the solutions!
PROBLEM 1 - There are millions of spam and bot accounts on Social Media, they will eat up your ad budget cause they count as “impressions” even though no real people saw the ad. This can drain up to 50% of your ad budget.
SOLUTION - At X-Factor, we use click fraud software to block these accounts from your posts and ad's. We also properly target away from niches that are high in fake accounts.
PROBLEM 2 - Every single business in the entire world is fighting for ad space on Facebook. Billions of people want their ad in front of your customers and every business who knows what they are doing is using super advanced tools to get those placements.
For example, if you try to run an add to “woman” who are “50 yrs old” who “like McDonald’s”, you will be competing with 10M people for that ad space and it will cost you a ton of money per click. You will not run a profit. However, woman who “like McDonald’s” AND “surfing” and “Live in Thousand Oaks” May only cost a few cents per click because less people are competing for that audience.
SOLUTION
Step 1 - We research which audiences to bid on that are broad enough to reach your audience but unique enough that they don’t have too many people bidding for that spot.
Step 2- At X-Factor, we bid on about 20 different audience combinations at a dollar each and see how many impressions each one gets. Once you find a winner (somewhere in the .05/impression range you run with that audience.)
Step 3 - The best way to get a great price is to target your customers by name or IP address. (Re-targeting people who have clicked on your ads or website). We put a pixel on your website so we can re-target customers who have clicked on your website or engaged with your Ads.