Conversion Copywriting Made Easy
POWERHOUSE OF PERSUASION
Crafting compelling content can be overwhelming. But with a better understanding of strategies for conversion-focused copy, brands get higher sales, better revenue, and more clients.
Conversion copy is meant to be powerful enough to persuade and entice readers to take action and remains singular in its purpose to convert through landing pages, product descriptions, ads, and other calls-to-action (CTAs).
ConvertFlow terms it as a powerhouse of persuasion, as it marries psychological formulas with creative whimsy to draw attention to the desired action. In other words, copywriting isn’t a part of conversions - copywriting is conversions.
Conversions focus on a larger perspective, taking into consideration aspects to enhance digital campaigns and channels on which the message is conveyed. It translates to a number of things not limited to purchases. It involves decisions such as:
Booking a discovery call
Filling out a form
Sharing a post online
Visiting a website
Subscribing to a newsletter
Reading a published article or blog
Copywriter Benjamin Edward Fitton of GatherContent shares that in trying to persuade the reader to convert, the copywriter's goal is to write simple, clear, and persuasive content that educates the reader as to a brand’s proposition. Essentially, it should clearly communicate how advertised products or services benefit consumers.
Propelrr acknowledges that when it comes to conversion copywriting, the process itself should be grounded on an approach that takes to heart the customers’ perspective and answers these questions: what exactly do they want, and why should they pick your brand to begin with?
CONVERSIONS MADE EASY
While there is an abundance of learning resources to improve your copy, we're here to share an easier and smarter way to approach conversion copywriting.
Find the Gold in your Brand
Data is gold.
Market research allows you to intentionally discover the voice-of-customer (VOC) and identify why consumers consider your brand. Your messaging should revolve around solving for pain points using relevant data gathered, then leverage what sets you apart vis-a-vis your competitors.
Write Short and Simple
In Caroline Forsey’s recent Hubspot interview, Lately's CEO, Kate Bradley Chernis discussed conversion copywriting’s ultimate goal of converting readers into buyers, enabling her brand grows a monthly recurring revenue by 240%.
According to Chernis, "there's something about this 'warming up to the point' that we all suffer from, an incessant over-intro’ing. Some of it is out of politeness, but ultimately, you want to be direct and get to that point, lickety split".
In writing a copy, it's best to get to the point. The key is persistency and amplification of each branded message.
Caroline adds that reading your content out loud can help ensure you sound conversational, human, and authentic. Write clearly, leverage “why” and “because”, and find more interesting spins on your CTAs.
Test the Waters
VMO shares that we need to zero-in on the right content. A/B testing allows you to figure out the converting versions for your brand messaging.
Get higher conversion rates when you create variations for your copy to test against each other, and deploy the copy that works best for your intended audience.
Want copy that effectively converts? Let us help you build personalized offers and targeted messages for your brand so you can focus on what you do best.
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