Copywriting Tips for Beginners: How To Write Ad Copy Using The AIDA Formula
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What is the Aida method and how to use it in your sales copy?
We’ve all been there your starting a blank page twisting and figuring trying to figure out what to say to get your customer to buy your product. Your friend calls and invites you to a concert front row seats! You can’t go cause you have writer's block. Instead, you're going to waste your precious time staring at the wall trying to figure out what to say. Cause not selling your product will be far worse than missing the concert.
What if I told you there was a way to solve this problem instantly every time…
It’s called the AIDA method.
It's a four-part selling method. AIDA that we're going to walk through so that you can walk away with a formula that you can use to sell anything.
A. - Attention
I. - Interest
D. - Desire
A. - Action
The first thing you need to do is simply grab their attention and make them stop the scroll.
You can do this through something called an open-loop you basically pose a question that you do not give the answer to right away. This will get their wheels turning.
I - Interest this will depend on who your customer is. You need to think through who you are selling to.
What are their miracles and their miseries,
Their miracles, being all of their wants and their dreams and their aspirations and their goals. And then
their miseries being all their pains and their frustrations and their fears and their nightmares, all the things that keep them up laying awake at night.
You get their interest by talking about solving their pain points. People have different fundamental drivers such as:
The need for connection
Then need for love and acceptance
Purpose / Legacy
The desire to win
Material gain / instant gratification
D. Desire show them how your product can help them either fix their misery or offer their Miracle. If you accomplish this you will have a sale.
Lastly, the final A. Action Give a call to action that is both urgent and clear.
It’s the good old carrot and stick people are motivated by pain and pleasure so use that to your advantage.
Let me know in the comments if you have ever used the AIDA method and how it has worked for you.