Researching & Analyzing and Building Your Avatar

How to reach your target market on social media. - The shocking playbook of the top 1%

This will be a series of blogs that will help you in reaching your target market on social media. Broadly, these are the fundamentals of marketing which we will talk about in detail.

1. Research and Analyze Data

2. Build an Avatar

3. Messaging

4. The 7 Touch Method

   1. Using tracking to hit the same people multiple times to look like the leader in your industry.

   2. Big data partnerships - LiveRamp 

   3. Building funnels

5. Overcome Objections In Your Copy. 

Part 1: Research and Analyze Data

We start by asking this question: What are the attributes of the people who buy this product?

Once we answer that question, we then use tools to research competitors and industry leaders.

One of my favorite quotes is; “You don't need to generate traffic, the traffic already exists. You simply need to direct the traffic.” 

We use Big Data Partnerships and advanced analytics to find the best traffic sources in your industry. We analyze your competitor and other leaders in your industry to see the best traffic sources we can tap into. 

Part 2: Build an Avatar

In marketing, an avatar is a little fiction that helps us understand who our ideal customers are so we can more easily find them. How do you find them and how do you stand out?

Think about Trump, if you really think about it, your mother is getting different propaganda compared to you. How do you help your mother make a decision? What can you do to convince her to take your side?

You think like your customers and create multiple personas!

Three main core principles of your ideal customer avatar are:

• Demographic Details

• Geographic Details

• Psychographic Details

Once you have these 3 details, you then look at who the ideal clients would be and build out niched-down avatars so that we can speak to the pain points of those specific groups. 

Essentially this person, or this sort of fictional representation, makes up your most perfect and ideal customer. These are the kind of customers that you absolutely love doing business with and the ones that love you back, the ones that pay you for the value you provide.

• Demographic Details, this answers your questions like what is their age, their gender income, occupation, job title, and other things like that.

• Geographic Details answers this like what city or state or province or country are they from, or basically where they live.

• And lastly, their  Psychographic Details. These are their attitudes, their interests, their beliefs, their organizations, or affiliations, maybe even their political or religious views. 

All of these things that sort of make up the head stuff of your ideal customers.

You will really want to dive deep into what I call their miracles and their miseries. And what do I mean by that:

• Their miracles, being all of their wants, dreams, aspirations, and their goals. And then

• Their miseries. Their miseries being all their pains, their frustrations, their fears and their nightmares, all the things that keep them up laying awake at night when they can't fall back asleep. The better that you understand them, the better you are able to articulate their demographic, geographic, and psychographic details. 

Once you really understand their miracles and their miseries and how all these plays together, the better your ability is to form this ideal customer avatar. And once you're able to form this avatar, the easier you make all of the rest of the steps easier.

Now, like I said before, there are some frameworks here that I want to share with you. So let's dive into the first one.

The benefits of doing the avatar will mean that you have a crystal clear understanding of who you’re communicating with and whether it makes the most sense in how you're doing it. For example, let’s say my business offers physiotherapy services, and I don’t know how to do my targeted marketing because it seems like everyone could be my customer. And because everyone is my customer, and I know I simply cannot be everywhere and do everything. I then resort to doing nothing. 

For you guys, we already know your avatar is female entrepreneurs but even among this group, there are many subgroups we could choose to speak to who all have slightly different challenges. 

For example, there are female entrepreneurs who are new moms, female entrepreneurs who moved here from other countries and don’t have a support system, and female entrepreneurs whose driving need is for wealth while others care about leaving a legacy. There are many subgroups and we have to niche them down, target them, and reach them specifically with the right message.