The 7 Touch Method & Overcoming Objections
The 7 Touch Method
It is a basic marketing principle that it takes seven “touches” before someone internalizes and/or act upon a call to action.
Below shows the 3 parts explaining this.
PART A: Using tracking to hit the same people multiple times to look like the leader in your industry
X-Factor Digital Marketing is an agency focused on lead generation across all digital platforms. Our Focus is on the 7 touch theory that states a customer must see your brand 7 different times before they buy. We achieve this by tracking the IP addresses of every person who touches your website or interacts with you on social media and hitting them from every digital angle to make you appear "famous" to that targeted market.
Part B: Big data partnerships - LiveRamp
Do you know what changed the game for FB?
They were seen as a "college platform with very little real advertising benefit" UNTIL they partnered with top online and offline purchase data providers; Datalogix, Epsilon, Acxiom, and BlueKai allowing them to connect brands with their target audience more effectively than had ever been seen before.
Facebook now how an impressive bit of data of their own but with the recent data breaches, Facebook was forced to cut its ties with these companies.
They still, however, allow you to use this valuable information. They just require that you make your partnerships separately.
At X-Factor, we understand how important Big Data is. Knowing which population of people has already purchased your type of product or service within the last year so that you can advertise to them can be the difference between winning or losing the game.
Instead of running ads that seem to go out into thin air, we make sure our data and analytics is on point to the proven most likely buyers before we even spend a dime.
PART C: Building funnels (Opening with Stories)
Part 5: Overcome Objections in your copy.
Keep learning and testing
Lastly, make sure you are using your copy the same way you would make a sale in person. This means you need to overcome the objections people might have right inside the ad copy on your website or in your social content.
You're bound to get people who come up with their own reasons of why they can't buy something.
Okay, but why?
Even if you go through those first three points, the interest, the desire, the attention, and now you're giving them a call to action. There's going to be people who say:
Yeah, but I already have something that's kind of like that.
Yeah, but it costs $2,299. And you know, I'm not that serious about it.
You need to understand these objections before they even come up.
…”And if you're a really good marketer, if you're a really good salesman, you know, your customer inside and out that you know why they wouldn't buy, or you listen to them or why they wouldn't buy, you'll start hearing trends.”
Acknowledge the issues such as “I know this sounds too good to be true but here's how we do it…”
Take action.
Everything is just a theory until you try out your ideas and see how your audience responds. This will allow you to keep making adjustments until you find just the right message for your audience.